Sociodynamics for Today’s Marketplace

an in-depth understanding of consumers

The next step beyond “Psychographics”

facts and figures on cultural differences

Establishes links between demographic, social, psychological, and cultural characteristics

reasons underlying consumer behavior

Provides an in-depth understanding of consumers while identifying factors underlying behavioral patterns

tools for better, more creative communication

A powerful tool for identifying consumer segments and how to communicate with them

Consumer segmentation that establishes links between

demographic, social, psychological, and cultural characteristics!

Quadrants

Influencers

Expansion
+
Responsibility

Trailblazers

Expansion
+
Enjoyment

Loyalists

Responsibility
+
Stability

Go-Getters

Enjoyment
+
Stability

Expansion “Open to Change”

Search for new ideas, new ways of life
Personal development, experimentation
Getting the most out of life

Responsibility “community”

Collective approach
Moral judgment
Long-term view

Enjoyment “individual”

Pleasure-seeking approach
Individual empowerment
Short-term view

stability “resistant to change”

Need for security & reassurance

How AmeriScan can be incorporated in your Research Studies

Survey questions

AmeriScan utilizes a series of survey questions that measure respondent attitudes, motivations, influences, values, etc. These questions are added to your survey questionnaire.

Built within database

The AmeriScan cells and quadrants are then built into your survey database, providing the ability to cross-reference your survey questions against AmeriScan.

Process

The answers to these questions are processed through a unique algorithm to place respondents into one of ten AmeriScan “Cells”. For a broader analysis, these cells are also grouped into the four AmeriScan quadrants.

Exclusive

In the United States, the AmeriScan system is available exclusively from Marshall Marketing.