an in-depth understanding of consumers
The next step beyond “Psychographics”
facts and figures on cultural differences
Establishes links between demographic, social, psychological, and cultural characteristics
reasons underlying consumer behavior
Provides an in-depth understanding of consumers while identifying factors underlying behavioral patterns
tools for better, more creative communication
A powerful tool for identifying consumer segments and how to communicate with them
Consumer segmentation that establishes links between
demographic, social, psychological, and cultural characteristics!
How AmeriScan can be incorporated in your Research Studies
AmeriScan utilizes a series of survey questions that measure respondent attitudes, motivations, influences, values, etc. These questions are added to your survey questionnaire.
Built within database
The AmeriScan cells and quadrants are then built into your survey database, providing the ability to cross-reference your survey questions against AmeriScan.
The answers to these questions are processed through a unique algorithm to place respondents into one of ten AmeriScan “Cells”. For a broader analysis, these cells are also grouped into the four AmeriScan quadrants.
In the United States, the AmeriScan system is available exclusively from Marshall Marketing.